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START with Business Modelling - Bachelor students support start-ups

"START with Business Modelling" is a cooperative project between the Institute for Innovation Management (IIM), the Institute of Human Resource Education & Management (IWP) and the LMU Innovation & Entrepreneurship Centre (LMU IEC). This course is a compulsory prerequisite for business administration and WiPäd bachelor students in their second semester.

Students learn how to develop business models (using the Business Model Canvas tool) under qualified supervision and assistance of trained mentors from several institutes of the Munich School of Management. Course participants gain theoretical knowledge and in parallel, they create and develop a business model for real start-ups in small teams.

Eight lectures impart the theoretical background necessary for developing the business model (e.g., how to conduct a market analysis or to identify customer value). Additionally, students will get qualified in soft skills (e.g., conflict management or teamwork) during several practical sessions.
Student teams regularly present their results and their progress during the semester. Experienced mentors feedback the content in detail.

The course is taught in English and business models are documented in English. Please note that "START with Business Modelling 2022" will be probably an in-class course. You will get further information to your campus email-address (February 2022).

Important dates 2022

  • Application deadline for students
    01.03.2022 - 31.03.2022
  • Application deadline for start-ups
    25.03.2022
  • Kick-off
    02.05.2022
  • Lectures
    Monday: 09.05, 16.05, 23.05, 30.05, 13.06, 20.06.2022
  • Closing event
    25.07.2022

Contact persons

Further information

  • Please note: you need to register in order to attend the course!
  • If you are a student and need further information, please visit the IWP homepage and register yourself in LSF (link to LSF over IWP homepage).
  • If you are a start-up and need further information, please visit the LMU IEC homepage.