Project Course Innovation Management Summer Term 2022
Instructor: Prof. Dr. Spanjol
What is this course about?
Technology and innovation acceptance and adoption is not only a challenge when bringing new products or services to markets and consumers. In fact, there are unique challenges that companies face when trying to implement new products, processes, or services within their own company. This project will focus on the challenges of internal adoption of digital innovations, including ensuring continued use. In this project course, we want to understand how firms can design products to support their adoption and continuous adoption and how individual user factors affect implementation and adaptation. You will work on a unique practice-oriented research question with one of our three project partners: HDI, Spie, and BMW, and find managerial, practical as well as theoretical solutions for their specific problems.
The goal of this project course is to understand how continuous digital product adoption in the B2B and internal setting can be achieved as well as what role individual user factors play in implementation and adaptation efforts. This requires a synthesis of existing literature in the domains of digital products and (continuous) product adoption in combination with empirical explorations and validations. In addition, you will conduct empirical data collection and analysis in the form of empirical interviews with industry professionals.
How is the course conducted?
The project course will be conducted in cooperation with HDI, Spie, and BMW. Students will work in teams and interact with one of our partners. The course will be held in English. The grading consists of a written assignment and a presentation. Details will be communicated during the kick-off.
What is the course schedule?
The schedule is subject to change; please check back often in LSF