Institut für Innovation Management

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Master Seminar: "Innovating for Impact" Summer Term

Instructor: Ms. Zhuoer Qiu

What is this course about?

Innovation is the hallmark of a firm that grows, prospers, and makes its mark on both the industry and the world. However, anecdotal evidence suggests that more than half of the new products are a flop: They fail to meet the profit targets. Such consequences could be devastating, as new product launch is by far the best mean of achieving higher growth, which also helps firms secure the profits necessary to finance future innovation. Understanding what might contributes to innovation flop, and how to mitigate the adverse factors is important to firm management.

In terms of research method, this course guides students to adopt an empirical-first approach to conduct research that is motivated by a real-world phenomenon, problem, or observation. Upon defining the research questions, students explore and analyze data collected from accessible archival sources, with the aim to add new insights to the literature.

How is the seminar conducted?

  • The seminar is held in English (instructions, presentations, and final paper) with some elements (data) in German.
  • You will work in teams.
  • To most effectively provide guidance to students, the maximum number of participants is limited to 15.
  • Per examination guidelines, your attendance at the kick-off session makes your participation in the seminar binding.
  • Course credit: 6 ECTS
  • If you are interested in pursuing a master thesis at the IIM, this seminar is prerequisite. (Please also see the guidelines for Master Theses on the ISC website).
  • Examination: Presentation (15 minutes per student) and seminar paper (22,200 signs per student). Each examination part accounts for 50% of the final seminar grade.

What will I gain from this course?

The objective of the seminar is to provide students an opportunity to conduct a structured inquiry into a specific and relevant research question through a scientific research project. Special attention will be paid to identifying theoretical and managerial contributions in the research paper and translating between managerial questions and scientific body of knowledge, writing a scientific paper, and presenting the findings. This seminar also serves as a preparation for students who are interested in writing a master thesis on topics related to innovation management.

How can I participate?

Students are welcome to apply by sending an email to Zhuoer Qiu by Monday, April 8, 2024, at 17:00 with

  • a short letter of motivation (~half page),
  • your CV, and
  • current transcript of records (Notenspiegel).
Acceptance/rejection notifications will be sent to students no later than Friday, April 12, 2024, at 23:59.

What is the course schedule?

Please note that this schedule is preliminary and subject to change. Please check back often in LSF

  • 9:00 – 15:00, April 26, 2024 – Kick-off session
  • 9:00 – 16:00, May 3, 2024 – Coaching and progress check session
  • 9:00 – 16:00, May 17, 2024 – Coaching and progress check session
  • 9:00 – 16:00, May 31, 2024 – Mid-term presentation
  • 9:00 – 16:00, June 7, 2024 – Coaching and progress check session
  • 9:00 – 16:00, June 21, 2024 – Final presentation
  • June 28, 2024 – Final paper submission due date - 12:00 hrs (noon) 

Exam registration: TBA
Cancellation of registration: TBA