Spezialisierung und Wahlpflichtmodul: Feeding and Managing the Innovation Pipeline
What is this course about?
How does a firm decide to develop a particular new product (manufactured good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the "front end of innovation" (FEI) - a complex process with many uncertainties to manage. The FEI is critical in feeding and managing the innovation pipeline and portfolio. This course illuminates major associated management challenges and examines a select set of decision scenarios, focusing on practically-relevant problems and contexts.
What will I gain from this course?
In this course, students examine critical management challenges in identifying problems to solve and opportunity spaces to innovate in, as well as in populating the solution domain. Conceptual frameworks, theories, and empirical evidence are collectively analyzed towards supporting decision-making in the front end of innovation. By the end of this course, students will have a solid understanding of key managerial challenges associated with the front end of innovation, and will be familiar with the concepts and tools to effectively manage those challenges.
How is this course conducted?
- You will do all of your work in English, and we will deliver all instruction in English.
- We are following a block format for this course.
- Course credit: 6 ECTS
- Examination: written exam