Institut für Innovation Management

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Bachelor Thesis

The procedure at the Institute for Innovation Management (IIM)

In light of changing guidelines due to COVID-19 at LMU, the below timelines for writing a thesis at our institute are subject to change. Any changes will be announced on this website. For further information, please see the ISC website.

1. General Information

As a business administration student at the LMU, you have the possibility of writing your Bachelor thesis at our institute. We offer several application deadlines during the year.

2. Topics

We offer a number of topics for students to work on as part of their bachelor thesis. The topics are updated regularly (at the latest on the "topic" date indicated in the table below). You will be asked to indicate your topic preference(s) during the application procedure. You can find the corresponding dates and topics below.

3. Admission Requirements

The number of thesis students for supervision depends on the available capacity at IIM. We are able to consider students for supervision who meet the following requirements:

  • Passed seminar(s) and lectures at the IIM
  • Interest in phenomena and theories relating to innovation management

Please also check the examination regulations of your study program at the ISC website.

4. Application and Exposé

The theses are assigned after application within the stated deadlines.
Please apply online and provide your topic preference (see list below).

Once you have completed the online application, please send the following documents to the email address indicated at the end of the application process: short letter of motivation, CV, Transcript of Records.

Once you receive confirmation, you will have one week to prepare an exposé (one-page description specifying the research question and methodological approach).

Upon your supervisor’s approval of the exposé, we will register your topic at the ISC. The date of registration with the ISC starts the clock on the eight (8) weeks to write your thesis.

5. Colloquium

You will present a progress report on your thesis work mid-way through the eight (8) weeks, where you will receive feedback and guidance on content- and process-related aspects of the thesis in progress. Please note that presenting the Colloquium on the stated date is mandatory and no exceptions are possible.

6. Schedule 2022/2023

Topics Application Confirmation Registration (ISC) Colloquium Submission thesis (ISC)
28.03.2022 11.-15.04.2022 19.04.2022 29.04.2022 27.05.2022 (09:00-15:00) 24.06.2022
19.09.2022 03.-07.10.2022 10.10.2022 21.10.2022 18.11.2022 (09:00-15:00) 16.12.2022
21.12.2022 09.-13.01.2023 16.01.2023 27.01.2023 24.02.2023 (09:00-15:00) 24.03.2023
27.03.2023 10.-14.04.2023 17.04.2023 28.04.2023 24.05.2023 (11:00-16:00) 23.06.2023
18.09.2023 02.-06.10.2023 09.10.2023 20.10.2023 17.11.2023 (09:00-15:00) 15.12.2023

7. Topic list

Title: Influence of founder identity on startup purpose

Topic Description: Organizational purpose is a popular topic in academic literature and practitioner circles. Yet, previous literature focused mainly on the effects that purpose can have e.g. on employees or company performance while neglecting how purpose is created or emerges in startups (entrepreneurship domain). The goal of this thesis is to understand how founder identity (e.g., personal goals, motivation, passion, values etc.) shapes the purpose of their startup. In the first steps, the student is expected to develop a research question, narrow the scope, and develop a methodological approach. Reviewing current entrepreneurship literature may be the best way to investigate this topic.


Title: We're All In This Together Now: Applying The Stakeholder Value Creation Framework In The Munich Entrepreneurship Ecosystem

Topic Description: Business model literature largely places the customer central at the center of the economic--utility value exchange that takes place between him and the focal startup. In reality, however, a variety of mutual value exchanges between stakeholders takes place around a business venture. One model to map a startup's stakeholder network as interconnected recipients and simultaneous sources of different forms of value is Freudenreich et al.'s (2020) Stakeholder Value Creation Framework.
The goal of this thesis is to apply the Stakeholder Value Creation Framework in an empirical setting to identify all relationships and activities in which value exchange relevant to the focal startup takes place in order to eventually create individual value portfolios for each stakeholder group.


Title: Comparing Impact Entrepreneurship and Social Entrepreneurship

Topic Description: Impact entrepreneurship is a relatively new research area, which focuses on the development of innovative and sustainable solutions that address the most pressing social and environmental challenges that we face today (Markman et al., 2019). The priorly introduced concept of social entrepreneurship seems to address similar issues (Saebi et al., 2019; Vedula et al., 2022). Therefore, this study aims to provide conceptual clarity by comparing the concepts of impact entrepreneurship and social entrepreneurship (e.g., compare conceptual definitions, goals, operationalizations, research contexts). The outcome of this thesis should be a conceptual literature review to contribute to the development of a more nuanced and comprehensive understanding of the two entrepreneurship streams and their purposes.


Title: Drug or remedy? The influence of entrepreneurial passion on ill-being

Topic Description: Passion is an important aspect of entrepreneurship (Chen et al., 2009). It positively affects self-efficacy, fuels motivation and increases the entrepreneurs' dedication towards their venture (Cardon et al., 2009; Pollack et al., 2018). However, passion can become uncontrollable, even obsessive (Vallerand et al., 2003), leading to a large amount of negative impacts on the founder (Williamson et al, 2021). The goal of this thesis is to identify evidence of negative health outcomes among entrepreneurs in the Munich entrepreneurship ecosystem.


Title: Dealing with uncertainty on a team level in innovation management

Topic description: Teams engaged in innovation projects are dealing with different types of challenges inherent to new product development and team functioning (e.g., Edmondson & Nembhard, 2009t). Additionally, teams engaged in radical innovation and future envisioning are confronted on a team level with challenges related to the uncertainty of the endeavor (e.g., emotions). Management literature has studied the dynamics around innovation teams using different theoretical perspectives and empirical settings. Thus, the aim of the thesis is to identify and analyze literature (mainly in management, innovation management and organizational behavior domains) exploring aspects related to the challenges of uncertainty on team level.


Title: Who is in control of my innovativeness?

Topic description: Strict market regulations can constrain a company’s perceived locus of control and contribute to the belief that innovation within the market is impossible. The aim of this thesis is to conduct a systematic literature review of studies that have explored the influence of locus of control and self-efficacy on innovativeness of SMEs in highly regulated markets. In the first steps, the student is expected to develop a research question, narrow the scope, propose a theoretical lens for analysis, and develop a methodological approach.


Title: Regulating for a healthier society: nutritional policies & product innovation

Topic description: In an attempt to tackle the obesity crisis, governments across the world have introduced different nutritional policies such as formulation targets, labelling and taxes (Vandevijvere et al., 2020). Consumer choices - and thus also whether consumers make healthier choices - depend on the assortment of products they find on the shelf (Giesler & Veresiu, 2014). Hence, to be able to assess the effectiveness of such nutritional policies, we need to understand firms’ product innovation responses (e.g., reformulation, pricing, packaging, branding). Specifically, we ask “What is the effect of various nutritional policies on firm’s product innovation responses across marketing mix variables?”. To answer this question and evaluate effectiveness of different policies, the student will identify relevant nutritional policies and product innovation responses and review existing literature across research disciplines.


Title: Labeling for animal welfare: an empirical investigation of the German market

Topic description: In 2018, German retailer Lidl was the first to introduce a standardized label for meat products evaluating animal husbandry (”Haltungsform-Kennzeichung”). Other retailers and manufacturers followed and the label is planned to become mandatory in Germany. Whilst extant research studies firm responses to similar voluntary front-of-package labels for nutritional quality of food products, no research has studied how firms are responding to the new animal husbandry label. The aim of this thesis is to evaluate firms’ product innovation responses in terms of adoption of the label, improvement in animal husbandry standards and price changes. To answer the question, the student will explore a product innovation data set and empirically test specific hypotheses that are based on existing front-of-package labeling literature.


Last updated: December 19th, 2022, 7:00 pm; information subject to change.

Exam Specifications

  • English language for Colloquium and Thesis
  • Further details can be found in the specific examination regulations of your studies (ISC).