Institut für Innovation Management

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Bachelor Thesis

The procedure at the Institute for Innovation Management (IIM)

In light of changing guidelines due to COVID-19 at LMU, the below timelines for writing a thesis at our institute are subject to change. Any changes will be announced on this website. For further information, please see the ISC website.

1. General Information

As a business administration student at the LMU, you have the possibility of writing your Bachelor thesis at our institute. We offer several application deadlines during the year.

2. Topics

We offer a number of topics for students to work on as part of their bachelor thesis. The topics are updated regularly (at the latest on the "topic" date indicated in the table below). You will be asked to indicate your topic preference(s) during the application procedure. You can find the corresponding dates and topics below.

3. Admission Requirements

The number of thesis students for supervision depends on the available capacity at IIM. We are able to consider students for supervision who meet the following requirements:

  • Passed seminar(s) and lectures at the IIM
  • Interest in phenomena and theories relating to innovation management

Please also check the examination regulations of your study program at the ISC website.

4. Application and Exposé

The theses are assigned after application within the stated deadlines.
Please apply online and provide your topic preference (see list below).

Once you have completed the online application, please send the following documents to the email address indicated at the end of the application process: short letter of motivation, CV, Transcript of Records.

The date of registration with the ISC starts the clock on the eight (8) weeks to write your thesis.

5. Colloquium

You will present a progress report on your thesis work mid-way through the eight (8) weeks, where you will receive feedback and guidance on content- and process-related aspects of the thesis in progress. Please note that presenting the Colloquium on the stated date is mandatory and no exceptions are possible.

6. Schedule 2023/2024



Confirmation and

Registration (ISC)


Submission thesis (ISC)

8 weeks after Registration

at the latest on

03.04.2023 10.-14.04.2023 17.-21.04.2023 24.05.2023 (11:00-16:00) 23.06.2023
18.09.2023 02.-06.10.2023 09.-13.10.2023 10.11.2023 (09:00-15:00) 08.12.2023
20.12.2023 08.-12.01.2024 15.-19.01.2024 16.02.2024 (09:00-15:00) 15.03.2024
25.03.2024 08.-12.04.2024 15.-19.04.2024 17.05.2024 (09:00-15:00) 14.06.2024
16.09.2024 30.09.-04.10.2024 07.-11.10.2024 08.11.2024 (09:00-15:00) 06.12.2024
23.12.2024 06.-10.01.2025 13.-17.01.2025 14.02.2025 (09:00-15:00) 14.03.2025

7. Topic list

Title: Leveraging service design in sustainability and health

Topic description: The grand challenges (including climate change and planetary health) are a complex set of problems that need, among other things, profound service system innovation. Service design is an approach that can foster innovation in healthcare and for sustainability (Patricio et al., 2019). Service design can contribute to higher efficiency and longevity, but when implemented poorly can have detrimental effects (Berry et al., 2022). The student will conduct a systematic literature analysis of top management journals with the aim of building a conceptual framework around service design and innovation for sustainability or healthcare. This topic can be conducted in one of two contexts: sustainability or healthcare.


Title: The role of legislation in consumer adoption of novel food

Topic description: Within the EU context, novel foods are those that have yet to be traditionally consumed in the EU prior to 1997 (Hermann, 2009). The production and launch of new food products require safety assessments and authorization from regulators, such as approving edible insects from the European Food Safety Authority (EFSA) for certain insect species from 2021. Understanding the role legislation plays in today’s rapidly evolving food industry can provide crucial implications for food industry stakeholders as well as consumers.
In this thesis, students can conduct a conceptual literature review on how varying legislations in different regional or national frameworks affect consumer acceptance of novel foods, or a case study of one specific novel food to investigate the impact of legislation in depth.


Title: How would you like your food prepared? Consumer preferences for novel food 

Topic description: Confronting the increased demand for sustainable and healthy food sources worldwide, novel foods such as plant-based proteins, edible insects and artificial meats have attracted much attention in recent years (Motoki et al., 2022). These foods represent future trends that may change our eating habits and the food industry. Recent studies have investigated consumer acceptance of alternative proteins (e.g., Onwezen et al., 2021).
Through a systematic literature review, this thesis aims to gain insights into consumer acceptance and preferences for novel foods in order to reveal their potential role in our daily diet.


Title: I can see it in your eyes: A literature review on passion displayed among entrepreneurs

Topic description: Passion plays a crucial role in entrepreneurship, manifesting through distinct speech patterns and gestures (Chen et al., 2009; Clarke et al., 2019). Proficient use of gestures has the potential to amplify key aspects of a venture when pitching to professional investors. This thesis aims to review the current state of literature on how (entrepreneurial) passion is displayed by entrepreneurs when pitching.


TitleInnovating for desirable futures? Yes, but what does "desirable" mean

Topic description: Organizations are required to do good for people and planet in order to contribute to a better future. This contribution imperative is usually associated in academia with the concept of desirable futures (Gümüsay & Reinecke, 2022). However, scholars assume that a desirable future represents the same imaginary concept for every individual and institution. Hence, the aim of this thesis is to enhance our understanding of what "desirability" conceptually means. To do so, the student will conduct an interdisciplinary literature review and consolidate the various conceptual perspectives on desirability into a model that explains the elements inherent to the focal concept.


Title: Innovation and higher education policy: A comparative analysis

Topic description: Innovations stemming from university research play a crucial role in advancing society, prompting government policies to foster collaboration between universities and various societal actors (Hewitt-Dundas, 2012; Faria et al., 2019). Frameworks like the Triple Helix Model highlight the interplay between governmental policy and universities (Ranga & Etzkowitz, 2013). However, current research primarily focuses on specific types of policy measures (Kochenkova et al., 2016). This thesis aims to conduct a comparative analysis of how innovation is integrated into higher education policies, with the goal of highlighting commonalities and differences. This examination will provide insights into potential implications of such policies on research and higher education institutions.


Title: Launching innovations in bad times: a review of new product launch outcomes during economic downturns

Topic description: Business cycle affects the entire market, and significantly alters firms’ innovation activities and outcomes. Economic downturns (e.g., recessions) are an unavoidable part of the business cycle and the impacts on the performance of firms, industries and the economy as a whole are generally negative. As such, firms tend to cut back new product launches during economic downturns. However, we also see some firms come out of it stronger. For example, L'Oréal’s launched a major beauty tech innovation, Colorsonic, in 2022 and secured uninterrupted growth in times of inflation and economic uncertainty. The aim of this thesis is to conduct a systematic literature review (mainly in business cycle research in the innovation management and marketing domains) and identify the factors contributing to new product launch success during economic downturns.


Title: Beyond profit: Comparing sustainable entrepreneurship and responsible entrepreneurship

Topic description: The emergence of sustainable entrepreneurship (e.g., Muñoz & Cohen, 2018; Johnson & Schaltegger, 2020) and responsible entrepreneurship (e.g., Tiba et al., 2019) has gained increasing attention in the past decade. Both concepts share a commitment to ethical, social, and environmental issues, but they may differ in their specific approaches and priorities. Therefore, this study aims to provide conceptual clarity by comparing the concepts of sustainable entrepreneurship and responsible entrepreneurship (e.g., compare conceptual definitions, goals, operationalizations, research contexts). The outcome of this thesis should be a conceptual literature review contributing to the development of a more nuanced and comprehensive understanding of the two entrepreneurship streams and their respective purposes.


Title: Catalyzing change through entrepreneurship: The role of systems transformers and change agents

Topic description: As the world is confronted with complex socio-ecological challenges, it is crucial to understand how entrepreneurs can act as system transformers and change agents within this context (Halberstadt et al., 2024; Riedy & Waddock, 2022). Therefore, this study aims to explore how entrepreneurs contribute to systemic change by addressing complex socio-ecological issues, focusing on their entrepreneurial characteristics, approaches, strategies, and the broader entrepreneurial ecosystem that supports these efforts. The outcome of this thesis should be a systematic literature review drawing on insights from entrepreneurship, sustainable development, and socio-ecological transformation literature contributing to the understanding of how entrepreneurs act as catalysts for systemic change.


Title: Nature in the rear-view mirror - A systematic literature review on the dark side of entrepreneurship

Topic Description: Recent technological advancements, such as the progress in generative AI and LLMs, are increasingly calling for rigorous development in technology impact assessment (Roose, 2023). The pursuit of opportunity exploitation and first-mover advantage, however, is driving entrepreneurs towards the rapid implementation of new technologies. Shepherd (2019) describes this dynamic as the “dark side of entrepreneurship”, where a variety of detrimental entrepreneurial actions demand renewed focus. Beyond the deception of stakeholders (e.g., Scheaf & Wood, 2021) and ethical-moral considerations in the social context (McVea, 2009), this work primarily addresses ecological aspects (Qin et al., 2022). The objective of this Bachelor's thesis is to conduct a systematic literature review on negative ecological implications of entrepreneurial behavior.


Last updated: December 20th, 2023, 10:00 am; information subject to change.

Exam Specifications

  • English language for Colloquium and Thesis
  • Further details can be found in the specific examination regulations of your studies (ISC).