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Bachelor Thesis

The procedure at the Institute for Innovation Management (IIM)

In light of changing guidelines due to COVID-19 at LMU, the below timelines for writing a thesis at our institute are subject to change. Any changes will be announced on this website. For further information, please see the ISC website.

1. General Information

As a business administration student at the LMU, you have the possibility of writing your Bachelor thesis at our institute. We offer several application deadlines during the year.

2. Topics

We offer a number of topics for students to work on as part of their bachelor thesis. The topics are updated regularly (at the latest on the "topic" date indicated in the table below). You will be asked to indicate your topic preference(s) during the application procedure. You can find the corresponding dates and topics below.

3. Admission Requirements

The number of thesis students for supervision depends on the available capacity at IIM. We are able to consider students for supervision who meet the following requirements:

  • Passed seminar(s) and lectures at the IIM
  • Interest in phenomena and theories relating to innovation management

Please also check the examination regulations of your study program at the ISC website.

4. Application and Exposé

The theses are assigned after application within the stated deadlines.
Please apply online and provide your topic preference (see list below).

Once you have completed the online application, please send the following documents to the email address indicated at the end of the application process: short letter of motivation, CV, Transcript of Records.

Once you receive confirmation, you will have one week to prepare an exposé (one-page description specifying the research question and methodological approach).

Upon your supervisor’s approval of the exposé, we will register your topic at the ISC. The date of registration with the ISC starts the clock on the eight (8) weeks to write your thesis.

5. Colloquium

You will present a progress report on your thesis work mid-way through the eight (8) weeks, where you will receive feedback and guidance on content- and process-related aspects of the thesis in progress. Please note that presenting the Colloquium on the stated date is mandatory and no exceptions are possible.

6. Schedule 2021/2022

Topics Application Confirmation Exposé Registration (ISC) Colloquium Submission thesis (ISC)
28.03.2022 11.04.-15.04.2022 19.04.2022 19.04.-22.04.2022 29.04.2022 27.05.2022 (09:00-15:00) 24.06.2022
19.09.2022 03.-07.10.2022 10.10.2022 10.10.-14.10.2022 21.10.2022 18.11.2022 (09:00-15:00) 16.12.2022
21.12.2022 09.-13.01.2023 16.01.2023 16.01.-20.01.2023 27.01.2023 24.02.2023 (09:00-15:00) 24.03.2023

7. Topic list

Title: Why do we consume negative services? Innovation through communication

Topic Description: Medication adherence (i.e., taking medications as prescribed) can be classified as a continuous negative service, as it is consumption over an extended period of time, that is undesired, may evoke stress or anxiety, and requires effort and attention. You will gain insight into an ongoing research project at IIM that seeks to understand negative service consumption patterns through various lenses: construal theory, consumers as experts, and social dimensions. We are looking for highly motivated students to work with us closely on qualitative, text-based data around medication adherence. You will have the opportunity to work with research data collected as part of a large mixed-methods study, which includes learning about and conducting qualitative analysis (inclusive of data preparation).

Last updated: June 23rd, 2021, 01:00 pm


Title: Communication is Key

Topic Description: Communication with consumers is key and not only shapes consumer behavior, trust, and loyalty but also their perception of the communicator. This topic encompasses a mixed-methods, empirical study aimed at exploring a specific digital communication for customers of public pharmacies. It will encompass a semantic exploration of how product and service innovations are placed and communicated to consumers as well as the ways in which semantic frames may influence consumer perception of the communicator by applying a combination of qualitative and quantitative research methods.

Last updated: September 17th, 2021, 11:00 am


Title: Measuring firms’ strategic orientation towards social value

Topic Description: Strategic orientations are critical to how firms design, manage and market their offerings as they create proper behaviors for securing firm’s long term profitability (e.g., Gatignon & Xuereb, 1997). The new organizational imperative of contributing to society has lead scholars to develop novel strategic orientations addressing the requested social value creation (e.g., Calic & Mosakowski, 2016; Cheng, 2020; Claudy et al., 2016; Hong et al., 2019; Kuckertz & Wagner, 2010). The aim of this thesis is to measure the strategic orientation of S&P100 firms towards social value using NLP (natural language processing) of their annual reports.

Last updated: December 17th, 2021, 05:00 pm


Title: What do we know about business model innovation?

Topic Description: Social value creation of for-profit firms lies in the focus of practice and academia. The creation of social value often requires a reconstruction of for-profit firms’ business model accompanied by various challenges. The target of this thesis is to consolidate literature (theoretical and empirical) on business model innovation, e.g., Chesbrough (2010) or Massa and Tucci (2013). The consolidation of knowledge should also focus on characterizing the organizational and individual challenges inherent to business model innovation.

Last updated: December 17th, 2021, 05:00 pm


Title: WYSIATI - Management Literature, Business Model Design and Value Creation

Topic description: "What you see is all there is" (Kahneman, 2011), so, "what does management literature know about business model design and value creation?" By applying different theoretical models when assessing a company’s business model, whether it’s the business model canvas (Osterwalder & Pigneur, 2010), the triple layered business model canvas (Pardalis et al., 2020), the stakeholder value portfolio approach (Freudenreich et al., 2019), or any other model, you "see" different mechanisms and streams of value creation. What models are used in management literature to analyze ("look at") business models? Is there a difference between models used in certain journals, by certain authors, during certain time periods? Are different models applied when already established companies are assessed in comparison to startups? Are denoted or self-proclaimed “social businesses” generally assessed differently than “normal” businesses?

Last updated: January 10th, 2022, 09:15 am


Title: Next stop: no idea! Entrepreneurial decisions under uncertainty.

Topic description: Entrepreneurs and early-stage startups are constantly confronted with making decision under uncertainty. It is, moreover, being argued that entrepreneurship in general is "reasoned action under uncertainty" (Packard et. al, 2017). Uncertainties can affect founders in decision making processes about their future market, about their idea and products, about unforeseen externalities, about customer perceptions, or about organizational changes since individuals cannot directly identify the consequences or success probabilities that are associated with the decisions at stake. Therefore, in order to operationalize uncertainty, the target of this thesis is to identify, consolidate, and synthesize empirical literature that provide approaches to (objectively) measure the construct "uncertainty" within the domain of entrepreneurship.

Last updated: March 22nd, 2022, 10:00 am


Last updated: March 22nd, 2022, 10:00 am; information subject to change.

Exam Specifications

  • English language for Colloquium and Thesis
  • Further details can be found in the specific examination regulations of your studies (ISC).