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Bachelor Seminar: "Innovating for Organizational, Market, and Societal Impact"

Instructor: Prof. Dr. Spanjol
AssistantLisa Welzenbach
AssistantChristopher Holfeld
Assistant: Marcelo de la Cruz

What is this course about?

While new products can be exciting to consumers and customers, and organizations feel the pressure to deliver such innovations into their markets, the full impact of innovation efforts and outcomes is not always appreciated or well understood. For example, how do companies assess the impact of innovation team dynamics on creativity? How do sequences of new products impact adoption in the market? How do companies assess the social value of their innovation efforts? In this course, we will explore a set of specific research questions to shed light on these questions.

What will I gain from this course?

The objective of this course is to provide students an opportunity to conduct a structured inquiry into a specific innovation-related research question. Students will be instructed in the process of conducting a literature review and synthesis, writing a scientific paper, and presenting the findings. This seminar also serves as a preparation for students who are interested in writing a bachelor thesis on topics related to innovation.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • We are following a block format for this course (see schedule below).
  • If you are interested in pursuing a Bachelor Thesis at the IIM, the paper from this seminar is a prerequisite. (Please also see the guidelines for Bachelor Theses on the ISC website).
  • To most effectively provide guidance to students, the maximum number of participants is 15.
  • Please note that attendance at all sessions (even on days when you are not scheduled to present) is mandatory.
  • Per examination guidelines, your attendance at the kick-off session makes your participation in the seminar binding.
  • Course credit: 6 ECTS
  • Examination: Presentation (15 minutes) and seminar paper (22,200 signs*). Both examination parts account for 50% of the final seminar grade.
  • Module "Vertiefung Betriebsweirtschaftslehre" (PStO 2015); alternatively "Markt-und finanzorientiere BWL" (former PStO)
  • Courses recommended for successful completion of the seminar (not mandatory): Managing the Front End of Innovation (T&I II)

What is the course schedule?

(Note: the schedule is subject to change; please check back often). LSF

Introduction and discussion of specific topics; student preferences collected; overview of research process and paper/presentation guidelines.
Friday, November 30 2018
09:00 - 16:00
Edmund-Rumpler-Str. 9 - A005
Midterm Presentations
Presentation of work in progress; constructive feedback from instructor(s) and peers; discussion of major challenges.
Thursday, January 17 2019
09:00 - 16:00
Friday, January 18 2019
09:00 - 16:00

Edmund-Rumpler-Str. 9 - A010

Edmund-Rumpler-Str. 9 - A012

Final Presentations
Presentation of final paper, with a focus on major findings and implications.
Thursday, January 31 2019  09:00 - 16:00
Friday, February 1 2019
09:00 - 16:00

Edmund-Rumpler-Str. 9 - A010

Edmund-Rumpler-Str. 9 - A023

Final Seminar Paper
Due Date
Thursday, January 31 2019
by 9:00
Printed AND electronic versions to assistant(s).