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Bachelor Seminar: "Innovating for Organizational, Market, and Societal Impact"

Instructor: Prof. Dr. Spanjol
AssistantAlessandra Gessl

Dear students, in preparation for the WS 2021/2022 please refer to LSF for all course related information.

The seminar will be offered mostly online, starting with the Kick-Off to ensure maximum accessibility. The mode of each appointment can be found on LSF. We will ensure that all meetings that might be held in-person in the future will also be accessible online for those that cannot attend in-person.

Detailed instructions on the organization of the seminar (e.g., instructions on how to prepare for the kick-off, where/how to attend the kick-off and meeting sessions as well as how to deliver performance assessments such as presentations) will be communicated to all accepted students via e-mail a few weeks prior to the first course appointment.

Looking forward to seeing you in the winter term.
Your IIM-Team

What is this course about?

While new products can be exciting to consumers and customers, and organizations feel the pressure to deliver such innovations into their markets, the full impact of innovation efforts and outcomes is not always appreciated or well understood. For example, how do companies assess the impact of innovation on employee or consumer wellbeing? How do companies assess the social value of their innovation efforts? In this course, we will explore a set of specific research questions to shed light on these questions.

All administrative information (such as the schedule) can be found in the LSF. For more information please contact Alessandra Gessl

What will I gain from this course?

The purpose of the seminar Innovating for Organizational, Market, Societal Impact is to provide bachelor students with the opportunity to conduct a self-driven, structured research project on a topic that is shaping innovation management and research today. Students will be introduced to critical issues faced by organizations across different industries, including ensuring efficiency and effectiveness of innovations and measuring impact that goes beyond the financial (e.g. societal or organizational). Students will learn to conduct a deep-dive into a specific phenomenon, understand theoretical underpinnings, and extract practical implications. Students will be coached in conducting a literature review and synthesis, writing a scientific paper, and presenting the findings. This seminar also serves as a preparation for students who are interested in writing a bachelor thesis on topics related to innovation.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • We are following a block format for this course (see schedule below).
  • If you are interested in pursuing a Bachelor Thesis at the IIM, the paper from this seminar is a prerequisite. (Please also see the guidelines for Bachelor Theses on the ISC website).
  • To most effectively provide guidance to students, the maximum number of participants is 15.
  • Please note that attendance at all sessions (even on days when you are not scheduled to present) is mandatory.
  • Per examination guidelines, your attendance at the kick-off session makes your participation in the seminar binding.
  • Course credit: 6 ECTS
  • Examination: Presentation (15 minutes) and seminar paper (22,200 signs*). Both examination parts account for 50% of the final seminar grade.
  • Module "Vertiefung Betriebsweirtschaftslehre" (PStO 2015); alternatively "Markt-und finanzorientiere BWL" (former PStO)
  • Courses recommended for successful completion of the seminar (not mandatory): Managing the Front End of Innovation (T&I II)

What is the course schedule?

All information can be found on LSF. For further requests, please contact gessl(at)

A limited number of seats is available for international students. Interested exchange students are welcome to apply for the seminar until October 15th, 2021 over our Application Form.

Students will be informed of their application status via email no later than October 18th, 2021.