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Bachelor Seminar: "Innovating for Organizational, Market, and Societal Impact"

Instructor: Prof. Dr. Spanjol
AssistantMarcelo de la Cruz

In preparation for the WS 2022/2023 please refer to LSF for all course related information.

Further instructions on the organization of the seminar (e.g., where/how to attend the kick-off and meeting sessions as well as how to prepare for the kick-off) will be communicated to the participants via e-mail prior to the first course appointment.

What is this course about?

Foresight in innovation management can be seen as thinking critically about expected and alternative long-term futures with an eye toward decisions today that make the most desired futures also the most likely. Innovation management scholars characterize foresight as an effective instrument for creating an anticipatory intelligence for decision-making (e.g., Ehls, Polier, & Herstatt, 2020) that in turn enables firms to create breakthrough innovations and thus achieve sustainable competitive advantage. In this course, we will engage with a set of specific foresight tools to explore distal futures. Thereby, we want to shed light on how these instruments work and what foresight demands from individuals engaged in future envisioning.

What will I gain from this course?

The purpose of the seminar Innovating for Organizational, Market, Societal Impact is to provide bachelor students with the opportunity to conduct a self-driven, structured research project on a topic that is shaping innovation management and research today. Students will be introduced to critical issues faced by organizations across different industries. Furthermore, the participants will learn to conduct a deep-dive into a specific phenomenon, understand theoretical underpinnings, and extract practical implications. Students will be coached in conducting a literature review and synthesis, writing a scientific paper, and presenting the findings. This seminar also serves as a preparation for students who are interested in writing a bachelor thesis on topics related to innovation.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • If you are interested in pursuing a Bachelor Thesis at the IIM, the paper from this seminar is a prerequisite. (Please also see the guidelines for Bachelor Theses on the ISC website).
  • Please note that attendance at all sessions (even on days when you are not scheduled to present) is mandatory.
  • Per examination guidelines, your attendance at the kick-off session makes your participation in the seminar binding.
  • Course credit: 6 ECTS
  • Examination: Presentation and seminar paper. Both examination parts account for 50% of the final seminar grade.
  • Courses recommended for successful completion of the seminar (not mandatory): Managing the Front End of Innovation (T&I II)

What is the course schedule?

All information can be found on LSF. For further requests, please contact delacruz(at)

A limited number of seats is available for international students. Interested exchange students are welcome to apply for the seminar until October 5th, 2022 (16:00). Please send your application (CV, transcript of grades and motivation letter including your experience in team work and scientific writing) to delacruz(at)

Students will be informed of their application status via email no later than October 14th, 2022.