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Bachelor Specialization Module: Technology & Innovation II "Managing the Front End of Innovation"

Instructor: Prof. Dr. Spanjol
AssistantLisa Welzenbach

What is this course about?

How did a firm decide to introduce a particular new product (good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the “front end of innovation” (FEI) – a complex process with many uncertainties to manage.

What will I gain from this course?

In this course, we will examine different approaches to and models of the front end of innovation. Our focus will be on techniques and tools for managing the complexities and uncertainties within that initial phase of innovation, examining in particular the research-ideation-prototyping sequence of activities. You will learn about perspectives and techniques drawn from psychology, design, and engineering in the lectures and apply them through brief (mostly in-class) exercises during the tutorials. By the end of the course, you should be familiar with the management challenges the front end of innovation poses, and corresponding potential solutions.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • We are following a block format for this course (see schedule below).
  • There are two tutorial groups which will deliver the same material – please pick one and attend that tutorial throughout the course. This is important, so we can most effectively conduct the tutorials and you can derive the benefit from the activities we have planned.
  • This course concludes with a 120 min. exam (further information will be provided during the lectures and tutorial)
  • This course is part of the Technology & Innovation specialization sequence (Technology & Innovation II).
  • Course credit: 6 ECTS

What is the course schedule?

Note: the schedule is subject to change; please check back often LSF

Exam registration (via LSF): 23.11.2020 - 28.12.2020
Cancellation of registration:  23.11.2020 - 04.01.2021

Exam WS 2020/2021

11th January, 2021 16:00 - 18:00 online

For more information, please contact Lisa Welzenbach welzenbach(at)

Dear Students,

The exam registration period for the course "Managing the Front End of Innovation" is already open. Please make sure to register for the exam. Since the exam is a digital one, it is indispensable to register for the exam via LSF. Without registration, you will not receive the exam on the exam day and not be able to take the exam. As the organization of digital exams requires extensive preparation by both the institutes and the ISC, no late registrations will be accepted.

Please carefully read the instructions for digital exams provided by ISC

Please note that open-Book exams must be completed independently and without the help or participation of others. During an exam, the candidates' own examination files may not be made available to or passed on to other persons. However, the use of aids such as literature, scripts, sets of slides or own notes is permitted during open-book exams. Cooperation with other persons during an open-book exam violates academic integrity and is deceptive. The corresponding exam is rated as "failed" (5.0) and will be flagged as "deception".

The Examination Board for Economics Exams has determined that in case of deception the transcript "List of passed Credit Courses" will no longer be available for affected students from winter term 2020/2021 on. In the case of severe or repeated cheating, students may also be excluded from taking single or all further exams in accordance with § 30, paragraph 3 of the applicable examination and study regulations; in the latter case, the student will be de-registered in accordance with Art. 49, paragraph 2, no. 3 BayHSchG

Please make sure that you de-activate the forwarding function of your campus-mail account and that you have sufficient storage available for receiving emails (as the exam instructions will be sent to your campus-mail account). Also, make sure that you adhere to the technical requirements! We further recommend participating in the text exam provided by ISC (also to be found under the link above) to familiarize yourself with the procedure of digital exams.

Thank you!

Test run for the digital exam "Managing the Front End of Innovation"

Dear students,

On Wednesday, December 16th, 2020, at 3 pm (15:00 Uhr), you will have the possibility to do an exam test run (with a general exam, i.e., that is not connected to the FEI content!!!). The purpose is to familiarize yourself with the (technical) process associated with digital exams. In case you have any (technical) difficulties during the test exam, please consult the Zoom support room (as it would be the case in a "real" digital exam). Please carefully read the digital exam instructions provided by the ISC before taking the test exam:

We recommended participating in the test run if you have not participated in a digital exam yet. If you want to participate send an email to Welzenbach(at) until Friday, December 11th at 4 pm:

  • Subject heading: Participation in the exam test run
  • Content: Your full name + campus-mail address

Exam inspection "Managing the Front End of Innovation"

Dear students,

the correction of the exam "Managing the Front End of Innovation" is now completed. Your grades will be uploaded to LSF soon. In case you want to inspect the exam, you need to register for the exam inspection via the following link.

Please note that registration is only possible until March 5th, 2021. Late registrations will not be accepted.
After the registration period, you will receive more detail regarding the inspection.

Thanks and stay safe.