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Bachelor Specialization Module: Technology & Innovation II "Managing the Front End of Innovation"

Instructor: Prof. Dr. Spanjol
AssistantLisa Welzenbach

What is this course about?

How did a firm decide to introduce a particular new product (good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the “front end of innovation” (FEI) – a complex process with many uncertainties to manage.

What will I gain from this course?

In this course, we will examine different approaches to and models of the front end of innovation. Our focus will be on techniques and tools for managing the complexities and uncertainties within that initial phase of innovation, examining in particular the research-ideation-prototyping sequence of activities. You will learn about perspectives and techniques drawn from psychology, design, and engineering in the lectures and apply them through brief (mostly in-class) exercises during the tutorials. By the end of the course, you should be familiar with the management challenges the front end of innovation poses, and corresponding potential solutions.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • We are following a block format for this course (see schedule below).
  • There are two tutorial groups which will deliver the same material – please pick one and attend that tutorial throughout the course. This is important, so we can most effectively conduct the tutorials and you can derive the benefit from the activities we have planned.
  • This course concludes with a closed-book 120 min. exam.
  • This course is part of the Technology & Innovation specialization sequence (Technology & Innovation II).
  • Course credit: 6 ECTS

What is the course schedule?

Note: the schedule is subject to change; please check back often. LSF

Exam registration (via LSF): 
Cancellation of registration:

Exam WS 2019/2020

Wednesday, 18.12.2019 18:00 - 20:00 GSP 1, M 218

For more information, please contact Lisa Welzenbach (welzenbach(at)

Re-take Exam SS 2020

Information regarding the re-take exam in the summer term 2020 can be found under News

Test run – Open-Book Take-Home exam "Managing the Front End of Innovation"

Dear students,

as you know, the summer semester 2020 exams will be carried out as take-home exams with an open-book format. This also applies for the re-take exam in "Managing the Front End of Innovation". We strongly recommend participating in a test run of such exam types, which is organized by ISC. The test exam will take place on June 17th, 2020 at 2 pm (14:00 Uhr). Please note that this test run is not a preparation for the content of the exam itself but to familiarize yourself with the procedural and technical aspects of these new exam type.

If you want to participate in this test run, please register until June 10th, 12 pm (noon) by sending an email to containing the following details: Full name, matriculation number, campus email address.
Please also make sure to de-activate the forwarding function in your campus-Account and that you have sufficient storage for receiving mails. Otherwise, you will not receive the exam. In advance to the test run, please also inform yourself about the open-book take-home exams by carefully reading the instructions provided by ISC:
Thanks for your help!

Additional information for students participating in the test exams for "Managing the Front End of Innovation" and "Feeding and Managing the Innovation Pipeline"

Dear students,

This is a short reminder that the test runs for the digital exams “Managing the Front End of Innovation” and “Feeding and Managing the Innovation Pipeline” takes place on June 17th, 2020. The exam will start at 2 pm (14:00). If you want to participate in this test run, please make sure to register for it (see previous news announcement for details).
Please read the instructions regarding digital exams on the ISC website carefully:

There will be an online support opportunity in form of a Zoom support room that you can consult in case you have any difficulties with the exam (both for the test run as well as for the actual exam). The link to this support room can be found on the ISC website.

Please also make sure that you have installed the right software for taking the exam, which is dependent on your operating system. Also, ensure to de-activate the forwarding of mails from your campus account to your private account and that your campus account has sufficient storage. Again, please carefully read the instructions provided by ISC to familiarize yourself with all details.

In case you don’t receive the exam instructions 30 minutes before the exam start, please consult the Zoom support room for further assistance.

Thanks for your help.

Please note the following important information regarding the specialization Technology & Innovation

  • The former Module Technology & Innovation II was renamed to Module Technology & Innovation III (Technology & Strategy, Prof. Claussen) and will be offered every summer semester.
  • The former Module Technology & Innovation III was renamed to Module Technology & Innovation II (Managing the Front End of Innovation, Prof. Spanjol) and will be offered every winter semester.
  • The Module Technology & Innovation II (Managing the Front End of Innovation, Prof. Spanjol) will be held this winter semester 2017/18, and subsequently only once in summer semester 2018 and then each winter semester.
  • The Module Number will be automatically updated in the account statement to the students, who were assigned to the Module examination for Technology & Strategy by Professor Claussen in the specialization Technology & Innovation in the original Module II in summer semester 2017. If this change does not appear on the account statement by the end of September, please contact the ISC.
  • Attaining a higher grade in the Module Technology & Strategy by Professor Claussen can only be achieved through a "renewed" application for Module III (!).