Other Publications
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Lindner, M.
(2021)
Sustainable Food Consumption of German Millennials: Exploring the "Attitude Behavior Gap"
Published by: Junior Management Science, 6(3), 424–467.
2021
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Spanjol, J.;
de la Cruz, M.
(2019)
Innovating for Good. Wie Unternehmen ihren sozialen Mehrwert realisieren können.
Published by: OrganisationsEntwicklung, Nr. 1/2019 © Handelsblatt Fachmedien GmbH
2019
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Tabatabai S.;
Marcelo de la Cruz;
Vu M.
(2014)
Produkte systematisch entwickeln.
Published by: Controlling and Management Review, 58(4), 24-31.
2014
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Sorescu, A.;
Spanjol, J.
(2006)
Building Long-Term Firm Value Through Innovation
Published by: Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA