Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making
Authors/Editors: |
Spanjol, J. Tam, L. Qualls, W. Bohlmann, J.D. |
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Published: | 2008 |
Type: | Articles in Refereed Proceedings (International) |
Published by: | 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award |