Articles in Refereed Journals (International)
Chronic illness medication compliance: a liminal and contextual consumer journey
Published by: Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-018-0618-1
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
Published by: Journal of Business Ethics, doi.org/10.1007/s10551-018-3788-3
Successive Innovation in Digital and Physical Products: Literature Review, Conceptual Framework, and Future Research Directions”
Published by: Rajan Varadarajan and Satish Jayachandran (eds.): Review of Marketing Research, vol. 15, Innovation and Strategy. Bingley, UK: Emerald Publishing Ltd., 31-62
Go Jefferies, J.;
Transforming Community Well-Being Through Patients' Lived Experiences
Published by: Journal of Business Research
Jefferies Go, J.;
Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services
Published by: Journal of Public Policy & Marketing, 35 (2), 262-279
Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals
Published by: Journal of Service Research, 18 (3), 284-302, Honorable Mention Award for best article in the special issue on Transformative Service Research (TSR).
Employer-Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity
Published by: Journal of Business Ethics, 130 (1), 117-130
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
Published by: Journal of Product Innovation Management, 31 (4), 647-663, Lead article in special issue on sales and innovation.
Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and Research Agenda
Published by: Marketing Letters, 24 (4), 323-337, Lead article in issue.
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
Published by: Journal of Product Innovation Management, 30 (2), 228-244
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
Published by: Journal of Product Innovation Management, 29 (6), 967-985
When Impediments Make You Jump
rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainmen
Published by: Marketing Letters, 23 (1), 93-107, Equal contribution.
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
Published by: Journal of Product Innovation Management, 28 (2), 236-250
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions
Published by: Journal of Product Innovation Management, 28 (5), 1-15, Lead article in special issue on decision-making,
Best Paper Award, 2008 PDMA Research Forum