Publications
Articles in Refereed Journals (International)
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Spanjol J.; Rosa A.; Schirrmeister E.; Dahl P.; Domnik D.; Lindner M.; de la Cruz M.; Kuhlmann J.-F.
(2023):
The potential of futures literacy for impact-oriented business schools
Published by: FUTURES https://doi.org/10.1016/j.futures.2022.103084
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Nations Azzari, C.; Anderson, L.; Mende, M.; Go Jefferies, J.; Downey, H.; Ostrom, A.L.; Spanjol, J.
(2021):
Consumers on the Job: Contextualization Crafting in Expert Services
Published by: Journal of Service Research https://doi.org/10.1177/10946705211012474
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Nakata, Ch.; Sharp, L.K.; Spanjol, J.; Cui, A.S.; Izberk-Bilgin, E.; Crawford, S.Y.; Xiao, Y.
(2021):
Narrative arcs and shaping influences in long-term medication adherence
Published by: Social Science & Medicine https://doi.org/10.1016/j.socscimed.2021.114264
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Xiao, Y.; Spanjol, J.
(2021):
Yes, but not now! Why some users procrastinate in adopting digital product updates
Published by: Journal of Business Research https://doi.org/10.1016/j.jbusres.2021.06.066
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Wiesböck, F.; Hess, T.; Spanjol, J.
(2020):
The dual role of IT capabilities in the development of digital products and services
Published by: Information and Management https://doi.org/10.1016/j.im.2020.103389
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Nakata, C.; Izberk-Bilgin, E.; Sharp, L.; Spanjol, J.; Cui, A.S.; Crawford, S.Y.; Xiao, Y.
(2018):
Chronic illness medication compliance: a liminal and contextual consumer journey
Published by: Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-018-0618-1
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Scheidler, S.; Edinger-Schons, L.M.; Spanjol, J.; Wieseke, J.
(2018):
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
Published by: Journal of Business Ethics, doi.org/10.1007/s10551-018-3788-3
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Spanjol, J.; Xiao, Y.
(2018):
Successive Innovation in Digital and Physical Products: Literature Review, Conceptual Framework, and Future Research Directions”
Published by: Rajan Varadarajan and Satish Jayachandran (eds.): Review of Marketing Research, vol. 15, Innovation and Strategy. Bingley, UK: Emerald Publishing Ltd., 31-62
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Gallan, A.; McColl_Kennedy, J.R.; Barakshina, T.; Figueiredo, B.; Go Jefferies, J.; Gollnhofer, J.; Hibbert, S.; Luca, N.; Roy, S.; Spanjol, J.; Winklhofer, H.
(2018):
Transforming Community Well-Being Through Patients' Lived Experiences
Published by: Journal of Business Research
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Anderson, L.; Spanjol, J.; Jefferies Go, J.; Ostrom, A.; Baker, C.; Bone, S.A.; Downey, H.; Mende, M.; Rapp, J.M.
(2016):
Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services
Published by: Journal of Public Policy & Marketing, 35 (2), 262-279
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Spanjol, J.; Cui, A.; Nakata, Ch.; Sharp, L.; Crawford, S.; Xiao, Y.; Watson-Manheim, M.B.
(2015):
Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals
Published by: Journal of Service Research, 18 (3), 284-302, Honorable Mention Award for best article in the special issue on Transformative Service Research (TSR).
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Spanjol, J.; Tam, L.; Tam, V.
(2014):
Employer-Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity
Published by: Journal of Business Ethics, 130 (1), 117-130
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Beuk, F.; Malter, A.J.; Spanjol, J.; Cocco, J.
(2014):
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
Published by: Journal of Product Innovation Management, 31 (4), 647-663, Lead article in special issue on sales and innovation.
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Griffin, A.; Josephson, B.W.; Lilien, G.; Wiersema, F.; Bayus, B.; Chandy, R.; Dahan, E.; Gaskin, S.; Kohli, A.; Miller, Ch.; Oliva, R.; Spanjol, J.
(2013):
Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and Research Agenda
Published by: Marketing Letters, 24 (4), 323-337, Lead article in issue.
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Bohlmann, J.D.; Spanjol, J.; Qualls, W.; Rosa, J.A.
(2013):
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
Published by: Journal of Product Innovation Management, 30 (2), 228-244
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Spanjol, J.; Mühlmeier, S.; Tomczak, T.
(2012):
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
Published by: Journal of Product Innovation Management, 29 (6), 967-985
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Tam, L.; Spanjol, J.
(2012):
When Impediments Make You Jump rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainmen
Published by: Marketing Letters, 23 (1), 93-107, Equal contribution.
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Spanjol, J.; Qualls, W.; Rosa, J.A.
(2011):
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
Published by: Journal of Product Innovation Management, 28 (2), 236-250
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Spanjol, J.; Tam, L.; Qualls, W.; Bohlmann, J.D.
(2011):
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions
Published by: Journal of Product Innovation Management, 28 (5), 1-15, Lead article in special issue on decision-making, Best Paper Award, 2008 PDMA Research Forum .
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Spanjol, J.; Tam, L.
(2010):
To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making
Published by: Creativity and Innovation Management, 19 (4), 346-363
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Tam, L.; Bagozzi, R.P.; Spanjol, J.
(2010):
When planning is not enough: the self-regulatory effect of implementation intentions on changing snacking habits
Published by: Health Psychology, 29 (3), 284-292
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Sorescu, A.; Spanjol, J.
(2008):
Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
Published by: Journal of Marketing, 72 (March), 114-132. - Featured in Marketing Thought Leaders Newsletter, American Marketing Association (AMA; June 2008), Marketing Management (May/June 2008), and Marketing News (2008, 42/4, p. 4).
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Rosa, J.A.; Spanjol, J.
(2005):
Micro-Level Product Market Dynamics: Shared Knowledge and its Relationship to Market Development
Published by: Journal of the Academy of Marketing Science, 33 (2), 197-216. - Equal contribution
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Rosa, J.A.; Porac, J.F.; Spanjol, J.; Saxon, M.
(1999):
Socio-Cognitive Dynamics in a Product Market
Published by: Journal of Marketing, 63 (Special Issue), 64-77
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Articles in Refereed Proceedings (International)
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de la Cruz, M.; Spanjol, J.
(2021):
Social Value in Business: An Interdisciplinary Integrative Review, Typology, and Research Agenda.
Published by: Academy of Management (AoM); Best Paper Proceedings; Proceedings of the Eighty-first Annual Meeting of the Academy of Management. 2021
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Hietschold, N.; Gurtner, S.; Spanjol, J.
(2017):
Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations
Published by: Academy of Management (AoM); Best Paper Proceedings, Atlanta, GA, August 2017
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Watson-Manheim, M.B.; Crawford, S.; Nakata, Ch.; Xiao, S.; Holly, E.; Spanjol, J.; Sharp, L.; Cui, A.
(2013):
Developing Targeted Text Messages for Enhancing Medication Adherence
Published by: Proceedings of the 19th Americas Conference on Information Systems, Chicago, IL, August 2013
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Spanjol, J.; Tam, L.; Qualls, W.; Bohlmann, J.D.
(2008):
Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making
Published by: 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award
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Spanjol, J.; Beuk, F.
(2007):
The Early Bird Gets the Worm: Assessing Performance in the Front End of Innovation (FEI)
Published by: 2007 PDMA Research Conference, Orlando FL, September 2007
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Spanjol, J.
(2001):
Reconceptualizing Organizational Resources and their Role in Innovation
Published by: AMA 2001 Winter Educators’ Conference Proceedings, (eds. Ram Krishnan and Madhu Viswanathan), 12, 120-127
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Articles in Books and Non-Refereed Journals
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Spanjol, J.; Scott, M.J.; Melamed, S.; Page, A.L.; Bergh, D.; Pfanner, P.
(2014):
Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams
Published by: Abbie Griffin, Serdar Durmusoglu, and Charles Noble (eds.): Open Innovation: New Product Development Essentials from the PDMA, Hoboken, NJ: John Wiley & Sons Inc., 175-222.
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Tam, L.; Spanjol, J.; Rosa, J.A.
(2014):
Unintended Effects of Planning in Goal Striving: Substitution and Amplification
Published by: Bernd Schmitt and Leonard Lee (eds.): The Psychology of the Asian Consumer. Society for Consumer Psychology. New York, NY: Routledge, 33-39
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Shankar, V.; Spanjol, J.
(2005):
Adaptive Innovation Management
Published by: Nirmal Pal and Dan Pantaleo (eds.): The Agile Enterprise: Reinventing your organization for success in an On-Demand world! New York, NY: Springer Science+Business Media, Inc., 151-166
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Rosa, J.A.; Spanjol, J.; Porac, J.F.
(2004):
Text Analysis as a Tool for Assessing Marketing Strategy Performance
Published by: Christine Moorman and Donald R. Lehmann (eds.): Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute (MSI), 185-211
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Porac, J.F.; Rosa, J.A.; Spanjol, J.; Saxon, M.
(2001):
America's Family Vehicle: Path Creation in the Minivan Market
Published by: Raghu Garud and Peter Karnoe (eds.): Path Dependency and Creation, Mahwah, NJ: Lawrence Erlbaum, 213-242
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Edited Volumes
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Gurtner, S.; Spanjol, J.; Griffin, A.
(2018):
PDMA Essentials 3: Leveraging Constraints for Innovation
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Other Publications
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Spanjol, J.; de la Cruz, M.
(2019):
Innovating for Good. Wie Unternehmen ihren sozialen Mehrwert realisieren können.
Published by: OrganisationsEntwicklung, Nr. 1/2019 © Handelsblatt Fachmedien GmbH
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Sorescu, A.; Spanjol, J.
(2006):
Building Long-Term Firm Value Through Innovation
Published by: Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA