Contact
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany
Room:
318
Phone:
+49 (0) 89 / 2180 - 6931
Email:
spanjol(at)bwl.lmu.de
Office hours:
Upon request. Please contact our administrative office.
Since we are not in the office please email us, don’t call us. (01.09.2021)
Research Interests
Prof. Dr. Jelena Spanjol’s research interests span multiple perspectives on and levels in innovation (see figure below). Central research theses pertain to innovation motivations, capabilities, and behaviors.
For example, how firms think about and interpret markets influences, their motivations to innovate, which in turn determine product novelty and success. Within firms, team dynamics strongly influence which and how innovation initiatives are initiated and implemented.
As firms do not innovate in isolation, the consumer/customer perspective is critical. Fully understanding and accounting for the user perspective is particularly important to innovation efforts in complex service systems such as health care.
Abridged Academic Vita
| Date | Activity |
|---|---|
| 2017 - present | Professor & Head, Institute for Innovation Management (IIM) Ludwig-Maximilians-Universität (LMU) München Munich School of Management |
| 2013-2017 | Associate Professor of Marketing (with Tenure) University of Illinois at Chicago Liautaud Graduate School of Business Department of Managerial Studies |
| Associate Director, Interdisciplinary Product Development (IPD) Program (2016-2017) University of Illinois at Chicago Innovation Center |
|
| Lead, AxIIS Research Lab (2014-2017) Academy x Industry Innovation Studies (AxIIS) University of Illinois at Chicago Innovation Center |
|
| 2013 (Fall) | Visiting Professor (Gastprofessor) University of St.Gallen, Switzerland School of Management Center for Customer Insight |
| 2006-2013 | Assistant Professor of Marketing University of Illinois at Chicago Liautaud Graduate School of Business Department of Managerial Studies |
| 2002-2006 | Assistant Professor of Marketing Texas A&M University Mays Business School Department of Marketing |
| 2003 | Doctor of Philosophy University of Illinois, Urbana-Champaign Business Administration Major: Marketing, Minor: Psychology (Cognitive) |
| 1996 | Bachelor of Science, Summa cum laude University of Illinois, Urbana-Champaign Major: Economics |