Contact
Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany
Room:
320
Phone:
+49 (0) 89 / 2180 - 6763
Email:
welzenbach(at)lmu.de
Schedule an appointment.
Research Interests:
- Customer co-creation, customer co-development
- Responsible innovation
- Consumer valuation of digital vs physical products
Downloads
- CV Lisa Welzenbach (164 KByte)