Institut für Innovation Management
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Lisa Welzenbach

Lisa Welzenbach, M.Sc., MBR

Research and teaching assistant,
Ph.D. Student

Contact

Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany

Room: 320
Phone: +49 (0) 89 / 2180 - 6763

Schedule an appointment.

Research Interests:

  • Customer co-creation, customer co-development
  • Responsible innovation
  • Consumer valuation of digital vs physical products

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