Contact
Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Schellingstr. 9
80799 Munich, Germany
Munich School of Management
Institute for Innovation Management (IIM)
Schellingstr. 9
80799 Munich, Germany
Room:
115
Phone:
+49 (0) 89 / 2180 - 6763
Email:
welzenbach(at)bwl.lmu.de
Since we are not in the office please email us, don’t call us (05.01.2021)
Schedule an appointment.
Research Interests:
- Customer co-creation, customer co-development
- Responsible innovation
- Consumer valuation of digital vs physical products
Downloads
- CV_Lisa_Welzenbach (226 KByte)