Institut für Innovation Management
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Marcelo de la Cruz Jara

Marcelo de la Cruz Jara, Dipl.-Ing.

Research and teaching assistant,
Ph.D. Student

Contact

Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany

Room: 322

Since we are not in the office please email us, don’t call us (25.11.2021)

Research Interests: 

  • Social value creation in for-profit firms
  • Conviction narratives and entrepreneurship
  • Strategic orientations and innovation performance

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