Institut für Innovation Management
print

Language Selection

Breadcrumb Navigation


Content
Marcelo de la Cruz Jara

Marcelo de la Cruz Jara, MBR, Dipl.-Ing.

Research and teaching assistant,
Ph.D. Student

Contact

Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany

Room: 322

Research Interests: 

  • Social value creation in for-profit firms
  • Conviction narratives and entrepreneurship
  • Strategic orientations and innovation performance

Downloads