Institut für Innovation Management

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Marcelo de la Cruz Jara

Marcelo de la Cruz Jara, Dipl.-Ing.

Research and teaching assistant,
Ph.D. Student


Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Schellingstr. 9
80799 Munich, Germany

Room: 115

Office hours:
By appointment via e-mail.

Schedule an appointment. 

Research Interests: 

  • Societal value and impact from innovation initiatives
  • Social entrepreneurship
  • Innovation team dynamics