Institut für Innovation Management
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Marcelo F. de la Cruz

Dr. Marcelo F. de la Cruz

Assistant Professor

Contact

Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany

Room: 322

Research Interests: 

  • Social value creation in for-profit firms
  • Conviction narratives and entrepreneurship
  • Strategic orientations and innovation performance

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