Contact
Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany
Munich School of Management
Institute for Innovation Management (IIM)
Ludwigstrasse 28, RG
80539 Munich, Germany
Room:
322
Email:
delacruz@lmu.de
Research Interests:
- Social value creation in for-profit firms
- Conviction narratives and entrepreneurship
- Strategic orientations and innovation performance
Downloads
- CV_Marcelo_de la Cruz (246 KByte)