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Welcome at the IIM, Mr. Christopher Holfeld!


Holfeld, ChristopherChristopher Holfeld studied business administration with focus on "Strategy & Information" at the University of Augsburg. His master’s thesis dealt with car-data and privacy preferences. Furthermore he studied abroad at the Foreign Trade University Hanoi, Vietnam. During his studies he gained practical experience in digital transformation and business innovation in a start-up and large companies (Allianz Global Investors, Daimler, Audi).

Since November 2017 Christopher Holfeld is a research and teaching assistant at the Institute of Innovation Management at the Munich School of Management. His research interest aims at the topic "Digital Innovation", especially the data-driven innovation in our connected world.