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Innovating for Good: Wie Unternehmen ihren sozialen Mehrwert realisieren können. Jelena Spanjol and Marcelo F. de la Cruz


 ZOE_2019_01_Cover_3DCompanies are increasingly faced with the challenge to create value beyond profits and to positively contribute to society. Creating solutions to address society´s "grand challenges" requires dedicated innovation efforts. How to innovate for good is fair straightforward. In this article, we discuss three critical "building blocks" to innovation that delivers both commercial and social value: How to think about "innovating for good"; how to implement it; and how to measure it. Our aim is to provide readers with a landscape of "innovating for good" and to allow a first orientation on this territory.


The publication was published on January 11th, 2019 in the OrganizationsEntwicklung 1/2019; ©Handelsblatt Fachmedien GmbH

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Note: This publication is in German. For an English version, please contact