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IIM at the 2017 AMA Summer Conference in San Francisco


Prof. Jelena Spanjol co-chaired the "New Product Development" track (with Prof. Elina Tang, University of Illinois at Chicago) and co-chaired the workshop "Innovation for Good in an Interconnected World: Marketing’s Role in Creatively Addressing Societal Problems" (with Prof. Ruby Lee, Florida State University) at the annual summer conference of the American Marketing Association (AMA) in San Francisco, California (August 4-6 2017).