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Conference contribution published in Academy of Management Global Proceedings

IIM conference contribution on customer co-development (CCD) and responsible innovation published in AOM Global Proceedings


AOM Global Proceedings









Lisa Welzenbach and Prof. Jelena Spanjol’s contribution to the Academy of Management (AOM) Specialized Conference on Responsible Leadership in Rising Economies which took place in October of this year got published in AOM’s Global Proceedings. Their contribution deals with customer co-development (CCD) and its contribution to responsible innovation.