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Bachelor Seminar: "Current Challenges in Innovation Management"

Bachelor Seminar: "Current Challenges in Innovation Management"

Instructor: Prof. Dr. Spanjol
Assistant: Lisa Welzenbach
Assistant: Christopher Holfeld
Assistant: Marcelo de la Cruz

What is this course about?

Despite innovation being a top strategic priority across firms, both efficiency and effectiveness of innovation initiatives represent critical challenges for organizations across industries due to an array of issues, including economic, political, technological and behavioral. Companies wrestle with challenges such as: How can the non-financial impact of innovations be measured and how can companies take advantage of these non-financial benefits? What innovation expectations are firms facing in digital vs non-digital product customers? How are firms innovating in the domain of AI-enabled customer experiences? In this course, we will explore a set of specific research questions to shed light on these current innovation challenges.

What will I gain from this course?

The objective of this course is to provide bachelor students an opportunity to conduct a structured research project in a current innovation topic. Students will be coached in conducting a literature review and synthesis, writing a scientific paper, and presenting the findings. This seminar also serves as a preparation for students who are interested in writing a bachelor thesis on topics related to innovation.

How is the course conducted?

  • You will do all of your work in English, and we will deliver all instruction in English.
  • We are following a block format for this course.
  • If you are interested in pursuing a Bachelor Thesis at the IIM, the paper from this seminar is a prerequisite. (Please also see the guidelines for Bachelor Theses on the ISC website).
  • To most effectively provide guidance to students, the maximum number of participants will be restricted to 15.
  • Please note that attendance at all sessions (even on days when you are not scheduled to present) is mandatory.
  • Per examination guidelines, your attendance at the kick-off session makes your participation in the seminar binding.
  • Course credit: 6 ECTS

What is the course schedule?

All administrative information (such as the schedule) can be found in the LSF
Please register via the LSF (registration open 15.01.-26.01.2018).
For more information please contact Lisa Welzenbach welzenbach@bwl.lmu.de.