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Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making

Authors/Editors: Spanjol, J.
Tam, L.
Qualls, W.
Bohlmann, J.D.
Published: 2008
Type: Articles in Refereed Proceedings (International)
Published by: 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award