Articles in Refereed Journals (International)
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
Published by: Journal of Business Ethics
Successive Innovation in Digital and Physical Products: Literature Review, Conceptual Framework, and Future Research Directions”
Published by: Review of Marketing Research, vol. 15 (Marketing Strategy and Innovation), forthcoming
Jefferies Go, J.;
Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services
Published by: Journal of Public Policy & Marketing, 35 (2), 262-279
Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals
Published by: Journal of Service Research, 18 (3), 284-302, Honorable Mention Award for best article in the special issue on Transformative Service Research (TSR).
Employer-Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity
Published by: Journal of Business Ethics, 130 (1), 117-130
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
Published by: Journal of Product Innovation Management, 31 (4), 647-663, Lead article in special issue on sales and innovation.
Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and Research Agenda
Published by: Marketing Letters, 24 (4), 323-337, Lead article in issue.
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
Published by: Journal of Product Innovation Management, 30 (2), 228-244
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
Published by: Journal of Product Innovation Management, 29 (6), 967-985
When Impediments Make You Jump rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainmen
Published by: Marketing Letters, 23 (1), 93-107, Equal contribution.
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
Published by: Journal of Product Innovation Management, 28 (2), 236-250
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions
Published by: Journal of Product Innovation Management, 28 (5), 1-15, Lead article in special issue on decision-making, Best Paper Award, 2008 PDMA Research Forum .
To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making
Published by: Creativity and Innovation Management, 19 (4), 346-363
When planning is not enough: the self-regulatory effect of implementation intentions on changing snacking habits
Published by: Health Psychology, 29 (3), 284-292
Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
Published by: Journal of Marketing, 72 (March), 114-132. - Featured in Marketing Thought Leaders Newsletter, American Marketing Association (AMA; June 2008), Marketing Management (May/June 2008), and Marketing News (2008, 42/4, p. 4).
Micro-Level Product Market Dynamics: Shared Knowledge and its Relationship to Market Development
Published by: Journal of the Academy of Marketing Science, 33 (2), 197-216. - Equal contribution
Socio-Cognitive Dynamics in a Product Market
Published by: Journal of Marketing, 63 (Special Issue), 64-77