Institut für Innovation Management
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Prof. Dr. Jelena Spanjol

Prof. Dr. Jelena Spanjol

Head of the Institute

Contact

Ludwig-Maximilians-Universität München
Munich School of Management
Institute for Innovation Management (IIM)
Schellingstr. 9
80799 Munich, Germany

Room: 113
Phone: +49 (0) 89 / 2180 - 6931

Office hours:
Upon request. Please contact our administrative office.

Research Interests

Prof. Dr. Jelena Spanjol’s research interests span multiple perspectives on and levels in innovation (see figure below). Central research theses pertain to innovation motivations, capabilities, and behaviors.

For example, how firms think about and interpret markets influences, their motivations to innovate, which in turn determine product novelty and success. Within firms, team dynamics strongly influence which and how innovation initiatives are initiated and implemented.

As firms do not innovate in isolation, the consumer/customer perspective is critical. Fully understanding and accounting for the user perspective is particularly important to innovation efforts in complex service systems such as health care.

Overview of research

Abridged Academic Vita

DateActivity
2017 - present Professor & Head, Institute for Innovation Management (IIM)
Ludwig-Maximilians-Universität (LMU) München
Munich School of Management
2013-2017 Associate Professor of Marketing (with Tenure)
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
Associate Director, Interdisciplinary Product Development (IPD) Program (2016-2017)
University of Illinois at Chicago
Innovation Center
Lead, AxIIS Research Lab (2014-2017)
Academy x Industry Innovation Studies (AxIIS)
University of Illinois at Chicago
Innovation Center
2013 (Fall) Visiting Professor (Gastprofessor)
University of St.Gallen, Switzerland
School of Management
Center for Customer Insight
2006-2013 Assistant Professor of Marketing
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
2002-2006 Assistant Professor of Marketing
Texas A&M University
Mays Business School
Department of Marketing
2003 Doctor of Philosophy
University of Illinois, Urbana-Champaign
Business Administration
Major: Marketing, Minor: Psychology (Cognitive)
1996 Bachelor of Science, Summa cum laude
University of Illinois, Urbana-Champaign
Major: Economics